Turkish Tea Goes Global: New Opportunities and Export Insights
- Rachel Yuan
- Aug 6
- 2 min read
Exporting Turkish Tea Globally: A Practical Guide for Businesses
Turkish tea, especially from Rize province, is increasingly capturing international markets. In the first half of 2025, Turkey exported approximately 3,000 metric tons of tea to 104 countries, earning $16.9 million—a 5% volume and 22% value growth year-on-year.
Traditional markets like Belgium, the UK, TRNC, and newer ones like UAE, Singapore, Egypt, and Vietnam are opening doors for Turkish exporters.
Why Export Turkish Tea?
Unique flavor and heritage: Turkish tea (mainly Rize black tea) is renowned for its cultural authenticity.
Rising international demand: Strong growth from high-income European countries and Middle East market.
Supportive ecosystems: State-backed export associations like DKIB enable promotion, branding, and logistics support.
Export Essentials: Step-by-Step
1. Source & Quality Control
Most exports originate from Rize, which generates nearly 58% of total export revenue.
Focus on packaging and branding suited to tastes in target markets (e.g. loose-leaf, premium blends).
2. Legal & Compliance Requirements
Register with Turkish customs and obtain export licenses via DKİB and TAREKS system.
Prepare key documents: commercial invoice, bill of lading, certificate of origin, CE compliance labels, and phytosanitary certificates.
3. Shipping & Logistics
Ensure export-grade packaging and arrange with reputable freight forwarders—especially for destinations like the UK or US.
Include Incoterms clarity (e.g. FOB vs CIF) to define liability during transit.
4. Customs & Tariffs
Under the EU–Turkey Customs Union, Turkish tea benefits from reduced tariffs into European markets—but exporters must meet EU quality standards and local regulations.
5. Marketing & Promotion
Showcase tea at tasting events in target markets (e.g. Japan, Dubai) while promoting branded product lines and R&D-backed innovations.
With rich quality, growing global awareness, and improving export infrastructure, Turkish tea remains a lucrative opportunity. Exporters focusing on compliance, market alignment, and brand development—especially from Rize—are best positioned to thrive in global trade.
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