Turkey’s ‘Distant Countries’ Strategy Expands Export Horizons Amid Global Slowdown

Istanbul, Turkey — In a strategic push to counter declining global demand, Turkey is shifting its export focus beyond traditional markets. The Ministry of Trade has launched the “Distant Countries” initiative, targeting regions such as Latin America, Sub-Saharan Africa, and Southeast Asia to diversify and boost the country’s trade footprint.

This initiative comes as Turkish exporters face stagnating demand from nearby trading partners in Europe and the Middle East due to global economic uncertainties. The “Distant Countries” strategy aims to increase exports to nations over 2,000 km away, where market penetration has traditionally been low but potential is high.

“In a world where proximity is no longer a primary determinant of trade success, we're tapping into emerging demand across the globe,” said Minister of Trade Ömer Bolat during a press conference in Ankara. He emphasized that the strategy aligns with Turkey’s Vision 2028 to expand its share in non-traditional markets.

Among the early signs of success, exports to Panama, Brazil, and Chile have seen a notable rise in the first half of 2025. Turkish companies in industries such as construction materials, textiles, appliances, and food products are making inroads in Latin America with the help of trade delegations, promotional events, and bilateral agreements.

The government is also providing incentives such as logistics support, export financing, and trade fairs participation to encourage SMEs to join the movement. Turkish Airlines, a key player in this effort, has increased cargo routes to several new destinations to support the export flow.

As global economic landscapes shift and emerging markets gain momentum, Turkey’s bold pivot to “distant countries” may position it as a more versatile global exporter in the years ahead.

_Daily Growth Insights