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Trends Shaping the Global Health & Wellness Market

  • Writer: Sean G
    Sean G
  • Sep 8
  • 2 min read
Global Market update for health & Wellness industry
Global Market Expansion & Wellness Tourism

  • According to the Global Wellness Institute, the global wellness economy rebounded strongly from its pandemic dip—rising from $4.4 trillion in 2020 to $5.6 trillion in 2023, and projected to grow at an annual pace of 8.6%, reaching a staggering $8.5 trillion by 2027.

  • Wellness tourism is a standout segment: trip volumes and spending have soared, with forecasts estimating a doubling of the market between 2022 and 2027.

Personalized & Tech-Driven Wellness

  • The mental health and wellness sector is expected to reach $245 billion by 2025, fueled by growth in therapy apps, telehealth, and mindfulness tools.

  • Wellness-related technology, including wearables and apps, already constitutes an $180 billion market as of 2023—and is projected to cross $400 billion by 2030.

  • Nutrition is booming, too: the global nutrition and weight-loss industry climbed to $948 billion in 2023, with an 8.3% projected annual growth. Functional foods are also gaining ground, with a predicted market of $275 billion by 2026.

Sector-Specific Highlights from BCC Research

One of the most compelling wellness market growth insights comes from BCC Research, focusing on the nutraceuticals segment:

  • The nutraceuticals market—covering supplements, functional foods, and beverages—is expected to grow from $418.2 billion in 2024 to $571.3 billion by 2029, at a CAGR of 6.4%.

This data underscores how consumer demand for health-enhancing dietary products is fueling broader wellness sector expansion.

**Additional Market Drivers & Trends

  • Asia Pacific is emerging as a powerhouse in wellness, with its market poised to expand from $194.6 billion in 2024 to $408.3 billion by 2034, at a CAGR of 7.74%.

  • The global wellness industry itself, estimated at $6.3 trillion in 2023, is projected to climb to $9 trillion by 2028.

  • Added to that, the broader wellness market—from $5.4 trillion in 2024—is expected to reach $10.73 trillion by 2035, growing at a 6.44% CAGR.


Final Takeaways

  • Diversified Growth: The wellness market is expanding across multiple domains—tourism, nutrition, digital health, and beyond.

  • Personalization & Tech Thrive: Consumers now expect tailored, tech-enabled wellness solutions—from DNA-based nutrition to AI-driven apps.

  • Regional Momentum in APAC: Especially in Asia-Pacific, wellness demand and investment are accelerating fast.

  • Nutraceuticals Lead: The steady growth of the nutraceutical sector (per BCC Research) is a key pillar in the wellness economy's expansion.




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