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The Real Deal on 9 Food Trends Still Loved—and 11 That Flopped

  • Writer: Rachel Yuan
    Rachel Yuan
  • Jun 14
  • 2 min read
Mukbang Food

Social media gave us eye-catching chaotic creations and packaged food crazes—but not all viral food trends deserved their fifteen minutes of fame.


Mukbang trends
Still-Loved Food Trends

  • Chaos Cakes – Over-the-top slabs of color and flavor that double as delicious eye-candy.

  • Pasta Chips – Crunchy, cheese-dusted noodles perfect for snacking.

  • Smoothie Bowls – Instagram staples blending fruit, yogurt, granola, and seeds 

  • Hot Honey & Chili Crisp Sauces – Spicy-sweet condiments elevating everything from pizza to ice cream.

  • Asian Fusion Flavors – Go‑wide on kimchi, yuzu, and Southeast Asian-influenced fries.

  • Pickle Mania – Briny pickles in everything, from lemonade to martinis.

  • Zero-Waste Dining – Eco-conscious cooking is gaining steady traction.

  • Functional Proteins – Cottage cheese, Greek yogurt, and protein-rich foods are trending.

  • Mukbang Videos – Comforting, ASMR-style eating videos still go viral.


Flopped food and beverages

Viral food trends have become a major part of how we discover, consume, and share culinary experiences, especially across platforms like TikTok and Instagram. In 2025, some trends have managed to stand the test of time—think vibrant smoothie bowls, crunchy pasta chips, or spicy-sweet hot honey that adds a punch to everything from pizza to fried chicken. These enduring hits strike the perfect balance between visual appeal and actual taste. On the flip side, not every viral dish wins hearts (or stomachs). Cottage cheese ice cream, “water pie,” and some fast-food-inspired hacks earned quick clicks but didn’t make the long-term menu. The key difference? Food trends that blend flavor, function, and fun tend to thrive, while gimmicks without substance quickly fade. As audiences become more selective and health-conscious, it’s clear that trends centered on quality ingredients, cultural fusion, and practical preparation are what truly resonate in today’s kitchens.


The trends that stick aren’t just flashy—they’re delicious, shareable, and align with current needs (e.g., eco, protein-focused, comfort). The dog-food seesaw here? If it’s satisfying and share‑worthy, it stays—otherwise, it drops.



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